Packages and prices
Every price sits beside what it replaces. Start with the free quiz; the written plan tells you which rung, if any, is worth buying, and what to leave alone.
01$0 setup, $0 monthly.
The Week Quiz + Written Plan
In five minutes you see where your week leaks, in dollars, and get a written plan for free.
What you get
- 11 to 13 screens that walk the five flows: inquiry, quote, schedule, invoice, repeat work.
- A dollar figure on each leak, computed from your own volume and job size.
- A one-page plan within seven days: fix first, cost, what it replaces, go-live date.
- One "leave alone" line in every plan: the thing we tell you not to buy.
- One "hand to a person" line where software is the wrong answer.
- A free 30-minute strategy call to walk through the plan.
- Replacesa $99 to $249 paid review, or a $500 agency discovery day.
- Add-onsnone.
- Timelinequiz today, plan within seven days.
- Not includedanything built. The plan is the product here.
02$250 one time.
Setup Session
One working session, and one leak is plugged inside the software you already own.
What you get
- A quote template with day-3 and day-10 follow-ups set to send.
- Invoice reminders at 7, 14 and 30 days.
- A review ask that goes out after each closed job.
- A booking link on your site and in your email signature.
- The recording and a one-page to-do list.
- Replacesa $500 to $1,500 consultant day, or one evening a week of your own.
- Add-onssecond session $250; Care: Hour $100/mo.
- Timelinebooked within five business days, 90 minutes, live before we hang up.
- Not includednew software licenses.
03$2,500 setup + $350/mo. First six installs: $1,500 setup.
Night Clerk: Front Desk + Today
Your own number gets answered, every lead lands in one queue, and you clear it in ten minutes a day.
What you get
- A front desk on your existing number: calls, texts, web chat and email, inbound only.
- A pipeline CRM with a Today queue, one item at a time.
- Drafted replies you approve or edit before they go.
- A booking page tied to your calendar.
- A monthly do-not-call and litigator scrub of your contacts.
- A weekly digest of what came in and what closed.
- A 45-minute training call and a help library.
- Replacesthe $25/hr assistant you don't hire, $4,300/mo full time or $2,150 part time, and the leads at $35 to $160 each you stop buying.
- Add-onssecond number $50/mo; Spanish $100/mo; extra seat $25/mo; Market Pages $1,000 + $100/mo.
- TimelineCRM, chat and email live day one. Texting on your number waits on carrier registration, one to three weeks.
- Not includedoutbound texts or calls to cold numbers. We don't do them.
04$5,000 setup + $500/mo, or two payments of $2,500.
Whole Week
All five flows run without you, from the first call to the review ask.
What you get
- Everything in Night Clerk.
- A quote builder from your price list, with follow-ups that keep going until they answer.
- Scheduling that sends the job to your crew by text and calendar.
- Invoices sent on completion and chased until paid.
- Repeat and review asks on a schedule you set.
- An owner dashboard: money in, money owed, jobs this week.
- One round of changes and two hours of training.
- Replacesa $45,000/yr office manager, or three to four tools at $150 to $400/mo each.
- Add-onsextra integration $500; extra seat $25/mo; Market Pages $1,000 + $100/mo.
- Timelinethree weeks; texting on the carrier's clock.
- Not includedaccounting. We connect to QuickBooks, we don't replace it.
05$8,000 to $20,000 setup + $600 to $1,500/mo.
Custom Office
A back office built around how your company already works.
What you get
- A written spec from the plan, with a fixed price before we start.
- Intake, pipeline, documents, payments and a client portal as scoped.
- A weekly demo you can react to.
- Your source code and data, yours to keep.
- A 90-day fix window after launch.
- Monthly care with a named person.
- Replacesa $30,000 to $80,000 agency build, or a $60,000/yr hire.
- Add-onsextra integration $500 to $1,500 each; rush at 20%.
- Timelinefour to eight weeks.
- Not includedanything outside the spec. It gets a priced change order, never a surprise.
06as above, no setup.
Care plans
Whatever we built keeps running, and small changes get done without a new quote.
What you get
- Keep, $60/mo: hosting, backups, updates, uptime watch, 48-hour fix on anything broken.
- Hour, $100/mo: Keep plus 60 minutes of changes a month, unused minutes roll for 90 days.
- Three, $200/mo: Keep plus three hours, priority queue, quarterly review call.
- Restart, $150 one time: a cancelled build brought back on any plan.
- A monthly note saying what we did.
- Replaces$125 a quarter for maintenance plus $150/hr for every small fix.
- Add-onsextra hour $125.
- Timelineactive the day you pay.
- Not includednew features beyond the hours.
07$1,000 setup + $100/mo.
Market Pages
One page for every area or service you want to be found for, each ending in the quiz.
What you get
- Ten pages written from public data on each area, refreshed monthly.
- Schema, indexing and analytics set up.
- A review widget that updates itself.
- Leads delivered into Today or your CRM.
- A monthly traffic and lead report.
- Replaces$1,500 to $3,000 of agency content, or purchased leads at $35 to $160.
- Add-onsextra page $75; Area Map $450; instant estimate page $500; IDX hookup $500 (agents only, MLS fees extra).
- Timelineten business days.
- Not includedpaid ads.
08$0.45 per record, $750/mo minimum.
Bird Dog: List Enrichment
Your list comes back with owner names, mailing addresses and contact data, scrubbed and ready.
What you get
- Owner match and append on every record.
- Do-not-call and litigator scrub.
- Dedupe against your CRM.
- CSV or direct load into your CRM.
- Monthly refresh on request.
- Replacesdata vendors at $0.75 to $1.50 a record, or a VA at $20/hr.
- Add-onsskip trace $0.25 per record; custom field $100.
- Timelinethree business days.
- Not includedcold texting. The list is for mail, email you have consent for, and calls you make under DNC rules.
09$1,500/mo per vertical.
Bird Dog: Owner Signals Feed
Every week, the owners in your trade and area who are showing signs they'll need you soon.
What you get
- A weekly feed for one vertical and area.
- Signals: permits, new listings, LLC filings, hiring, review spikes.
- Each record scored and enriched.
- Mail and email ready, delivered to Today or a sheet.
- A monthly count of what converted.
- Replaces$1,500 to $3,000/mo for shared leads four competitors also bought.
- Add-onssecond area $500/mo.
- Timelinefirst feed in seven days.
- Not includedappointments. We find them, you win them.
10$1,000/mo + postage.
Homeowner Mail Engine
A letter a month to the owners who fit, with every reply landing in Today.
What you get
- The list, pulled and scrubbed.
- The letter, written and designed.
- Printing and mailing handled.
- A QR code and landing page per letter.
- Reply handling into your queue.
- A monthly report: sent, scanned, replied.
- Replacesa mail house at $1.20 to $2 a piece, plus design, with nothing tracked.
- Add-onssecond letter $400; estimate page $500.
- Timelinefirst mailing in two weeks.
- Not includedtexting the list.
11attendee free with a sponsor code; recording $10. Sponsor: $500 Zoom, $750 in person, $1,500 half day, $2,500 full day, paid by a brokerage, association or vendor. Title companies host the room, lunch and invite list and are never invoiced (TDI Rule P-53).
Lunch & Build
Owners and agents leave the room with one thing set up, over lunch.
What you get
- A 60 to 120 minute hands-on class, laptops open.
- Titles: Texas Texting Class (free), Answer Every Lead, Google Business Profile in an Hour, Quote Follow-Up That Runs Itself, Reviews on Repeat, Banner Set in Canva.
- Sponsor's name on the invite, the slides and the recording.
- Every attendee leaves with the quiz and a plan on the way.
- A recording the sponsor keeps.
- Build Day: half day (two classes) or full day (four classes, lunch break).
- Replaces$20 to $90 class tickets, or a $1,500-a-day trainer.
- Add-onsSetup Session for attendees at $250, booked in the room.
- Timelinebooked three weeks out.
- Not includedCE credit. Courses are pending with TREC and we promise none until approved.
12$200 per hour; Four Office Hours $750.
Office Hours
An hour with a builder who fixes the thing while you watch.
What you get
- A 60-minute recorded session on Zoom.
- A written to-do list within 24 hours.
- Email questions answered for 30 days.
- Four Office Hours: session one writes the plan, two to four build it.
- The recordings, yours.
- Replacesconsultants at $175 to $300/hr with no follow-through.
- Add-onsSetup Session $250.
- Timelinebooked within five business days.
- Not includedbuilding outside the hour. That's a Setup Session.
13$2,500 plus travel; $1,000 on Zoom.
Speaking
A 60 to 90 minute talk where your room leaves with a plan, not a pitch.
What you get
- A talk built for your audience's trade.
- The quiz for every attendee, plans delivered within seven days.
- Slides and recording to the host.
- A follow-up Lunch & Build at the sponsor rate.
- No product pitch from the stage.
- Replacesconference speakers at $5,000 to $10,000.
- Add-onsBuild Day the same day, $1,500.
- Timelinefour weeks notice.
- Not includeda sales pitch.
14as above; Owner Site needs a Care plan.
Design Shop (Zach's team)
The visible parts of your business, built in ten business days.
What you get
- Owner Site, $1,500 + Care: five pages, quiz embed, review widget, schema, analytics, Google Business Profile link.
- Google Business Profile, $500: claim and verify, services, 10 photos, four posts, Q&A, a review QR card.
- Banner Set, $200: covers and profile images for Facebook, YouTube, LinkedIn and Google.
- Area Map, $450: up to 40 markers linked to your pages.
- Site Tune-up, $400: headings, schema, llms.txt, GBP link and the quiz on your existing site.
- Replacesa $3,000 to $6,000 agency site; $500 GBP setups done "the optimal way" with no list.
- Add-onsextra page $75; IDX hookup $500; logo refresh $150.
- TimelineOwner Site ten business days; others five.
- Not includedcopy beyond five pages; paid ads.